Gorbachev is latest star in Pizza Hut TV ad

Politics is an unforgiving game. One day you are changing history, overseeing the end of the Cold War, bringing down the Berlin Wall and getting to keep the nuclear button by your bed. Next thing you know you're lining up with the likes of Pamela Anderson and Gareth Southgate to appear in a fast-food commercial.

In a move that probably has implications for deposed statesmen the world over, Mikhail Gorbachev, has agreed to endorse Pizza Hut.

A television commercial was filmed in secret in a Moscow Pizza Hut this weekend and will appear on screens worldwide in January. In it, the old leader of the USSR speaks English and is accompanied by his granddaughter Anastasia. The final story line, which is being kept under wraps, is said to be light hearted. Jokes about Russia's former president's birthmark are understood to have been proposed but were ruled out, so look out for some gulag gags.

The six-figure fee for the endorsement will go to providing a permanent home for the old communist's Perestroika Library and Archive. Pizza Hut will not say how much Mr Gorbachev will receive for the advert, but it is understood that he came in more expensive than Pamela Anderson who is rumoured to have been paid pounds 150,000 for her 30-second of screen time.

Gorbachev is just one of a series of celebrities to appear for Pizza Hut, which has used Damon Hill and Murray Walker, the model Caprice and Jonathan Ross, Beverley Hill 90210 star Luke Perry and has just signed up Chelsea manager Ruud Gullit. Given the Gorbachev precedent, will advertising agencies now recruit the likes of Baby Doc Duvalier for a Bacardi advert and Ronald Reagan to promote improve-your-memory tapes?

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in