BBC rebuked on rugby sponsorship after 'editorial integrity' was compromised by use of Accenture logo
BBC Sport has been rebuked by the corporation’s governing body for showing a technology company’s animated logo during its coverage of the Six Nations rugby tournament.
The BBC Trust found “editorial integrity” was compromised by the use of Accenture’s logo in match data graphics. It followed a complaint by RadioCentre, which represents the commercial radio industry. The trust did not accept that the logo was unduly prominent, but said an email from the executive producer of the coverage to BBC staff “might have been interpreted” as a binding commitment to the Six Nations tournament to give coverage to Accenture.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies