Let’s face it - North West is a tough act to follow.
And not just because she’s the Balmain-wearing baby sitting on a multi-million fortune.
The living compass was also christened with one of the finest names in showbusiness since baby Sage Moonblood (child of Sly Stallone and Sasha Czack).
And, since Kim Kardashian announced the ‘second coming’ of Kimye via a preview clip of Keeping Up With The Kardashians, bookies have been having illegal amounts of fun coming up with ridiculous possible names for North’s new brother or sister.
Betfair are taking a directional approach, with South, East and West being the favourite potential monikers at 6/1.
Mid, Junior and Donda – the name of Kanye’s late mother – appear at 10/1, and Kim, Kanye and Rose (yes, like the serial killer) at 14/1.
“Arguably the most talked about couple in the world have announced that they’re expecting baby number two and the bets are already coming in thick and fast on what name they will choose,” Cormac Dowling, Novelties and Politics trader for Betfair said.
“This is a different ball game entirely to the Royal baby betting heat as there really is no telling which direction the rapper and reality star will go. It’s an open playing field and we make it 6/1 that North will have a little brother or sister named after one of the three remaining compass points. We’ve also seen support at 14/1 for Kanye to name the baby after his favourite thing, Kanye.”
At 16/1 are Flower, Kimi, Oprah, Kris, Karma, Kenya, Key and Kyoto, while at 20/1 are Port, Yeezy, America and Paris.
Kimye, Jesus and Yeezus are all sitting around the 25/1 mark, ahead of Dollar at 28/1.
Less likely names include Beyonce, Kendall, Kylie, Reggie, Beatrice, Georgia, Power, Vegas, Charles, Jay, Moses, and Taylor at 33/1 with, erm, Wild West and Cork West slinking in at the back at 40/1.
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