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Kim Sears may have won a reputation of being a glossy-haired WAG, constantly cheering on her man from the side-lines, but she's no doormat.
The world's media seemed surprised that she seemed to swear during a heated match, apparently saying: "F***king have that you Czech flash f**k" at Tomas Berdych during an Australian Open game.
Sears is now at the centre of an argument about how women are portrayed in the media. Her swearing dominated front pages and headlines on Friday, and her fiancé Andy Murray was even asked about it after the match.
Australian Open 2015 in picturesShow all 54 1 /54Australian Open 2015 in pictures Australian Open 2015 in pictures Novak Djokovic DEF Andy Murray Andy Murray looks on as Novak Djokovic holds the trophy
Australian Open 2015 in pictures Novak Djokovic DEF Andy Murray Novak Djokovic lifts his trophy
Australian Open 2015 in pictures Novak Djokovic DEF Andy Murray Andy Murray ponders what went wrong after the defeat
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Australian Open 2015 in pictures Serena Williams DEF Maria Sharapova Serena Williams wins the 2015 Australian Open
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Australian Open 2015 in pictures Novak Djokovic DEF Stan Wawrinka Novak Djokovic consoles Stan Wawrinka after the match
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Australian Open 2015 in pictures Andy Murray DEF Tomas Berdych Andy Murray reaches the final of the Australian Open after beating Tomas Berdych in another impressive display, but the match was marred by ill feeling
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Australian Open 2015 in pictures Andy Murray DEF Tomas Berdych Tomas Berdych said something during the match which clearly angered Murray
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Australian Open 2015 in pictures Andy Murray DEF Tomas Berdych Andy Murray unleashes a forehand during his impressive victory over Tomas Berdych
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Australian Open 2015 in pictures Novak Djokovic DEF Milos Raonic Novak Djokovic (L) speaks with Canada's Milos Raonic after victory
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Australian Open 2015 in pictures Andy Murray DEF Nick Kyrgios Kim Sears watches on as her fiancé Andy Murray takes on Nick Kyrgios
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Australian Open 2015 in pictures Andy Murray DEF Nick Kyrgios Andy Murray celebrates a point against Nick Kyrgios
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Australian Open 2015 in pictures Andy Murray DEF Nick Kyrgios Andy Murray celebrates the victory over Nick Kyrgios in the Australian Open quarter-finals
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Australian Open 2015 in pictures Andy Murray DEF Nick Kyrgios Nick Kyrgios appeals a point during his quarter-final defeat to Andy Murray
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Australian Open 2015 in pictures Maria Sharapova DEF Eugenie Bouchard Eugenie Bouchard walks off the court holding back the tears after her Australian Open exit
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Australian Open 2015 in pictures Maria Sharapova DEF Eugenie Bouchard Maria Sharapova and Eugenie Bouchard shake hands after their Australian Open quarter-final clash
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Australian Open 2015 in pictures Tomas Berdych DEF Rafael Nadal Tomas Berdych celebrates his victory over Rafael Nadal
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Australian Open 2015 in pictures Serena Williams DEF Garbine Muguruza Serena Williams recovered from a set down to beat Garbine Muguruza
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Australian Open 2015 in pictures Dominika Cibulkova DEF Victoria Azarenka Victoria Azarenka was knocked out by Dominika Cibulkova
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Australian Open 2015 in pictures Andy Murray DEF Joao Sousa Andy Murray celebrates his third round victory over Joao Sousa
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Australian Open 2015 in pictures Andy Murray DEF Joao Sousa Sousa was unable to trouble Murray as he lost in straight sets
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Australian Open 2015 in pictures Andy Murray DEF Joao Sousa Murray will face Grigor Dimitrov in the quarter-finals
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Australian Open 2015 in pictures Andy Murray DEF Joao Sousa Kim Sears can barely watch on as Murray battles Sousa
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Australian Open 2015 in pictures Eugenie Bouchard DEF Caroline Garcia Eugenie Bouchard beat Caroline Garcia 7-5 6-0 to move into the fourth round
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Australian Open 2015 in pictures Stanislas Wawrinka DEF Marius Copil Stan Wawrinka beat Marius Copil to progress to the third round
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Australian Open 2015 in pictures Day 1 Australian fans cheer on during the first round match between Nick Kyrgios of Australia and Federico Delbonis of Argentina
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Australian Open 2015 in pictures Lucie Hradecka DEF Ana Ivanovic Lucie Hradecka stunned Ana Ivanovic with a 6-1 3-6 2-6 victory
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Australian Open 2015 in pictures Lucie Hradecka DEF Ana Ivanovic Ivanovic screams out in anger after her defeat to Hradecka
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Australian Open 2015 in pictures Rafael Nadal DEF Mikhail Youzhny Rafael Nadal shakes hands with Mikhail Youzhny after his first round victory
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Australian Open 2015 in pictures Andy Murray DEF Yuri Bhambri Andy Murray and Yuri Bhambri shake hands after the former's first round victory
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Many have argued that the fact that she swore shouldn't be shocking purely because she's a woman.
Sears might love a good blow-dry and follow her man around on tour, but its worth remembering that it shouldn't define her.
Unlike Kate Middleton, who quit her job, Sears runs a business painting pet portraits . Sears was described as clever by her former school mates. She also doesn't aim to be a full-time professional WAG, and will not give interviews or talk publicly about her relationship. Murray said of her in an interview with the Sunday Times : "She wants to have her own career, not just pose in Hello! magazine."
To add insult to injury, Sears was depressingly "pitted against" Berdych's fiance, Ester Satorova, based on the size and price of their engagement rings .
Oh, and Thursday's game was not the first time she's sworn, as evidenced by the ridiculously good T-shirt she wore earlier in the month saying: "I shih tzu not".
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