#WakeUpCall: The new Ice Bucket Challenge adopted by Stephen Fry, Hugh Grant and Nigella Lawson

Just when the Ice Bucket Challenge had finally petered into the horizon, Jemima Khan launches a new campaign

There appears to be a new charity craze sweeping social media - #wakeupcall, in which the famous take pictures of themselves after they’ve just woken up.

Much less entertaining than the ALS Ice Bucket Challenge, which died after everyone on planet Earth had drenched themselves in freezing water (although we’re still hoping Vladimir Putin might just be late to the party on that one), Wake Up Call raises money for Unicef’s Syria Emergency appeal.

Unlike similar charity pursuit #nomakeupselfie, which raised funds for Cancer Research UK, Wake Up Call has attracted men to take part, as well as women – Stephen Fry, Dan Snow, Darren Brown and Tom Hiddleston have already shared their photos on Twitter, in turn nominating three others to get involved.

Models, magazine editors and actors have shown their support, allegedly photographing themselves as they appear first thing in the morning, and launched by Jemima Khan. Key trends so far include lots of tousled bed hair and doey Bambi eyes.

Assorted highlights include Hugh Grant’s entry – depicting him before any morning grooming:

And Naomi Campbell’s Instagram shot, which shows the supermodel with the kind of natural makeup that takes 40 minutes to apply:

Then to Nigella Lawson’s picture, in which she cunningly manages to hide most of her face:

Those not feeling brave enough to share an early morning selfie with the world can still contribute by texting SYRIA to 70007 to give £5 or visiting wakeupcall.org.uk.