Who is Marina Joyce, the YouTube star whose videos led fans to call the police?

Fans have been concerned for her welfare after watching her most recent videos

Marina Joyce has been the subject of countless videos and tweets questioning her well-being after posting a series of vlogs where she appeared disorientated and her arms showed bruise-like marks.

Concerns over her well-being peaked this morning, with #savemarinajoyce trending on Twitter. Panic culminated in police attending her home in north London, where officers attending her residence told the Independent she was found “safe and well”.

Who is she?

Joyce, 19, lives in north London.

The fashion vlogger joined YouTube in 2010 and now has a burgeoning following of over 700,000 subscribers.

Her videos often advertise clothes, offer make-up tutorials or follow the Q&A format favoured by leading YouTubers such as Zoella.

Her most recent video, which prompted particular concern, was ‘Date Outfit Ideas’. It has been watched more than three million times and shows Joyce advertising clothes for StyleWe. The Independent has contacted StyleWe for comment.

Why are her fans concerned?

Some fans claimed they could hear the message “help me” whispered and others speculated she was being held against her own will.

Fellow YouTubers including Philip DeFranco have dedicated their own blogs to discussing the mounting concern over her well-being. His video, which includes a comment he says is from Joyce insisting she is fine, has been watched over half a million times in 24 hours.

Fans have released their own vlogs under titles such as ‘Marina Joyce needs help’, ’Save Marina Joyce’ and ‘What’s happening to Marina Joyce?’

Live Stream

Joyce held a live stream shortly after police visited where she insisted she was fine and urged her fans to follow her on Instagram, Facebook and Twitter.

But her calls for followers to engage with her other social media pages amid such a panic about her safety prompted criticism.

“ Why aren't you being more serious about this? You're telling people to follow you on Instagram after they're asking if you're being held captive,” one user asked on her Facebook page.

“I don’t need to…” was her response.