'Brutally honest' advert describes east London flat as 'not very nice' - but attracts lots of interest

The somewhat disparaging description and £997 per month price tag have failed to put off prospective tenants

Heather Saul@heatheranne9
Tuesday 02 June 2015 09:07

A brutally honest estate agent’s description of an east London flat has failed to deter prospective tenants, even after it was advertised as “not very nice” with a “well-used” kitchen.

The property in question, a one bedroomed flat on Hoxton Street, is currently being advertised at £997 per month by Harvey Residential, who say it has received a lot of interest since it was first listed on the website on 8 May.

A description posted on Zoopla reads: “Not a very nice one bedroom flat [sic] but like the budgie it’s cheap, open plan, well used kitchen, and if you can call it this – a small lounge.”

Warren George, director of the business, told the Evening Standard: “It is refreshing when an estate agent tells all of the truth - I could say that it has a ground floor spacious kitchen. It is quite a basic straight forward flat that is not very nice."

A picture of the bedroom in the flat

He said Harvey Residential is a “young, good for the environment estate agency” based in the area who are trying to “give a refreshing and honest description” of the property.

Mr George said it is not the first time the company has included such brutally honest details as “there is no point giving people the wrong message.”

The 'well-used' kitchen

The rent on the flat is below average for the Hoxton area, where a more upmarket flat usually costs upwards of about £1,300 per month.

The advertisement follows recent interest in a studio-flat in west London's Earls Court, which offered a single bed, kitchen and shower all packed into one room for £563 per month.

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