Camelot's image consultants come up with a new logo – the old one, plus highlights

Camelot ended nearly a year of speculation about the new image for the National Lottery yesterday by revealing a symbol strikingly similar to its current "crossed fingers" logo.

Rather than a new mascot to celebrate its second seven-year licence, the company and its brand consultants, Landor, plumped for a slightly jazzed-up version of the original.

Landor, whose recent work includes relaunching bmi /British Midland, added some highlighting to the symbol, which shows a hand with crossed fingers that also forms a smiling face. As a final touch, the words "The National Lottery" were put in a new typeface and curled around the bottom. Neither Camelot nor Landor was prepared to comment on the fee for the revision, but experts said it was likely to be between £200,000 and £500,000.

The lottery operator, which was caught on the hop earlier this week when news leaked out that it was changing the umbrella name for its games to Lotto, insisted it had always been its intention only to "tweak" the logo. A spokeswoman said: "We have a logo which is recognisable to 99.9 per cent of the population. There is no reason why we should throw away familiarity on that scale."

The lottery will be relaunched in May with a 12-month marketing budget of £82m. A campaign costing £3.2m was launched yesterday to publicise the £11bn raised for good causes, after a poll found just one in 10 people could name a community scheme which had benefited from lottery money.