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Work is one of the first things that crosses Britons’ minds as they wake up in the morning, study claims

New research finds job woes are most likely to cross the minds of Brits first thing in the morning

Sunday 20 May 2018 21:11 BST
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What do Brits think about first thing in the morning?

Work is one of the first things that crosses Britons’ minds as they wake up in the morning, a new study has found.

The impact of the weather and money worries also appeared at the top of the poll, with household chores also another common task the public think about first thing in the morning.

Others declared that checking social media and “group chat” is their number one priority in the morning.

It also emerged Brits are stirred from their sleep before their alarm sounds by work woes at least twice a week.

Despite being a nation of early risers, getting out of bed at an average time of 6.16am on a workday, it will take 29 minutes before we feel fully awake, alert and ready to start the day.

The average adult also takes 62 minutes to get ready in the morning, from the second they wake up to the moment they step out the door, according to the study.

As a result, 36 per cent spend more than half of the working week feeling rushed and pressured for time.

Two thirds feel “overwhelmed” with the number of tasks on their to-do list when contemplating the day ahead, while 40 per cent of the 2,000 surveyed said they skip tasks like breakfast or exercise.

A spokesperson for The New York Bakery Co, which commissioned the study, said: “Mornings can be a hectic time, especially with pressures hitting us first thing, such as getting the kids ready for school or making it to work on time.

“It seems many of us leave just enough time to get the morning essentials done, while neglecting what we see as luxuries, like making time for breakfast or a quick session at the gym ahead of the work day.”

Breakfast is also the most neglected meal of the day, with seven in 10 Brits dedicating more care to lunch and dinner, while just 11 minutes each day are dedicated to breakfast on average.

More than one in 10 said they have no time for breakfast at all at the start of their day.

Nearly a quarter of the UK’s workforce are forced to eat their first meal of the day either on their morning commute or at their desk.

Breakfast options lacking in excitement were on the menu for most, with a third quickly scoffing a bowl of cereal and one in eight opting for a slice of buttered toast.

But due to time constraints we will skip breakfast once a week in order to fit everything into our busy morning schedules.

Over the Bank Holiday, The New York Bakery Co is encouraging families and friends to stop shunning breakfast and start giving it the time it deserves by giving away free breakfast bagels and injecting some fun back into our morning routine.

Dubbed “The Big Breakfast Break”, the New York inspired bagel bar will be opening its doors for two days in Shoreditch, east London, on Saturday 26 May and Sunday 27 May.

The pop-up eatery will be situated at 133 Bethnal Green Road from 8am until 2pm on both days.

Christina Honigfort, head of marketing for The New York Bakery Co, added: “We hope that the experience will encourage Brits to slow down and think differently around breakfast.

“By showing Brits how variety and fresh thinking in the morning can set you up for the day to come, dull and mundane breakfasts will be a thing of the past.”

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