Labour pink bus: Twitter users blast party's 'patronising' attempt to woo women voters

Labour defends appeal to stop politics being a 'men-only club'

Victoria Richards
Wednesday 11 February 2015 10:51
Comments
The 'burgundy end of pink' mini-bus which will be used to launch the Woman to Woman campaign
The 'burgundy end of pink' mini-bus which will be used to launch the Woman to Woman campaign

Labour's attempt to woo women voters with a lurid pink campaign bus ahead of the general election appears to have backfired, with Twitter users blasting it as "patronising", "Barbie doll" and more suited to a "hen night".

The party unveiled its eye-watering 'tour bus', which will visit 70 seats touting the first 'women's manifesto' in a bid to win back the support of the 9.1 million women who failed to vote in the last general election, on Tuesday.

Labour’s deputy leader Harriet Harman and women and equalities spokesperson Gloria De Piero will be joined by other female shadow cabinet ministers on the tour – but at a briefing in Westminster, Ms Harman rejected suggestions that the colour was “patronising” and said it had been picked by a “a collective”.

“Is it not magenta or something?” she said. “We wanted to mark that this was something different. We wanted it to look conspicuous and therefore a white van was not going to do the job.”

But Twitter erupted in a fury of disbelief, with some users comparing the brand new battle bus as something more suited to...Barbie.

Twitter users lambasted the move as being like something from a 'Sheilas' Wheels' advert – the unforgettable (and some would say, irritating) ditty for the car insurance brand that targets its insurance products to women.

Many derided the choice of the colour pink – when addressing issues aimed at women – as "patronising".

Harriet Harman was branded a 'Hen night Harriet'...

...and a large number of people compared the bus to Barbie.

While some criticised Labour's commitment to gender issues.

And others just welcomed the opportunity to make fun of the decision altogether.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in