Make-up tycoon topples Saatchi as art's greatest power

Charles Saatchi may have lost his touch but Sir Nicholas Serota has more power than ever. Damien Hirst is in, Tracey Emin out. And a doorman at Christie's, New York, is an unknown force to be reckoned with.

A list of the 100 most powerful people in the art world will provoke dissent and debate from the heart of contemporary British art in Hoxton, east London, to the wealthiest galleries in New York.

After the ArtReview magazine's inaugural Power 100 last year, the London publication today releases its new snapshot of the artists and dealers, the collectors and the museum directors, who have made the most difference to 20th and 21st-century art in the past year. The dominant force, the magazine ruled, was the cosmetics billionaire Ronald Lauder, who knocked Charles Saatchi, Britain's best-known collector, off the top. Mr Lauder has funded a high-profile collection and a new museum in New York. But perhaps his role in retrieving art stolen by the Nazis has enabled him to pip those who are simply wealthy and/or discerning.

In second place, as last year, is Francois Pinault, the owner of the Christie's auction house. The Tate director, Nicholas Serota, rises to third place, though with a question mark over how he can avoid undermining individual gallery chiefs in the parts of his empire in London, Liverpool and St Ives.

The top 10 includes the German painter Gerhard Richter, the Japanese artist and Louis Vuitton designer Takashi Murakami and the Greek industrialist and collector Dakis Joannou. Ossian Ward, the editor of ArtReview, who compiled the rankings with contributors, said: "All the key figures in Britain are still there and perhaps more have crept in. Some of our younger dealers, Sadie Coles, and Maureen Paley, are now included. Nicholas Serota moving up is an indication of the international status of the Tate. It is the most important global-branded museum."

The ambivalent reaction from many artists and critics to Charles Saatchi's gallery in the old County Hall contributed to his fall. But Ossian Ward said this was no indicator of where Mr Saatchi might end up. "Saatchi has obviously moved down but he's still one of the few British collectors actively shopping in the East End every week. Other British collectors aren't that voracious, but he could still discover the next generation of Young British Artists."

Jay Jopling, who acts for Hirst and other big names from his White Cube gallery, and Norman Rosenthal, the idiosyncratic exhibitions secretary at the Royal Academy in London, slip slightly. But Hirst, buoyed by new shows and ventures including sending paintings into space, rises up the rankings. And Jake and Dinos Chapman, hot favourites to win this year's Turner, make it for the first time as does the Pop Art veteran Bridget Riley, 72.

After a dearth of architects last year, Zaha Hadid and David Adjaye are added. But Ossian Ward said everything could change next year. "If this is going to be an annual barometer we need to reflect that in the ups and downs of people," he said. Number 100 must be a prime example. Adrian Mullish is a dentist who treated many Young British Artists when they were poor and paid him with art. The doorman at Christie's Rockefeller Centre headquarters is Gil Perez, who knows everyone who buys or sells.

The top 50

1 (3) Ronald Lauder: Cosmetics billionaire who founded the Neue Galerie in New York

2 (2) François Pinault: Owner of Christie's

3 (6) Nicholas Serota: Director of Tate galleries

4 (23) Larry Gagosian: New York dealer, with an enviable stable of artists and clients

5 (4) Gerhard Richter: Reputedly the world's most expensive living artist

6 (1) Charles Saatchi: Advertising executive

7 (­) Takashi Murakami: Japanese artist involved in commercial ventures

8 (­) Maja Oeri Hoffmann: President of a Swiss foundation which buys contemporary art, pictured above right

9 (­) Leonard Lauder: Ronald's older brother. Chairs the Whitney Museum of American Art

10 (20) Dakis Joannou: Greek industrialist who has run his own museum of contemporary art

11 (­) Santiago Sierra: Subversive Spanish-born artist

12 (37) David Geffen: Record tycoon who moved to house his art collection

13 (­) Herzog & de Meuron: Tate Modern architects who won an architectural prize for the Laban Dance Centre

14 (­) Glenn Lowry: Ambitious director of the Museum of Modern Art, New York

15 (61) Samuel Keller: Controls growing franchise of art fairs starting with Basel, Switzerland

16 (­) Leonard Riggio: Founder of Barnes & Noble bookstores who backed a new museum

17 (­) Iwan Wirth: Swiss dealer, described as Europe's most important commercial gallerist

18 (­) Barbara Gladstone: US dealer and talent spotter

19 (16) Eli Broad: A collector, donor and patron of 25 major American institutions

20 (­) Tobias Meyer: Deputy chairman of Sotheby's Europe

21 (­) Zaha Hadid: Anglo-Iraqi architect, pictured right, who designed a museum in Cincinnati

22 (­) Dan Cameron: Senior curator of New York's New Museum of Contemporary Art

23 (58) Matthew Barney: Artist and film-maker

24 (­) Maurizio Cattelan: Maverick Italian artist

25 (18) Jay Jopling: London's White Cube gallery owner

26 (­) Adam Weinberg: Director of New York's Whitney Museum

27 (­) Sadie Coles: London art dealer

28 (44) Marian Goodman: New York gallerist whose roster of stars includes Gerhard Richter

29 (­) Peter-Klaus Schuster: German who has run Berlin's 17 state museums since 1999

30 (­) Ed Ruscha: US artist

31 (51) Andreas Gursky: German photographer

32 (­) David Zwirner: son of powerful Cologne dealer Rudolf Zwirner, has taken the family business to New York

33 (7) Francesco Bonami: director of the 2003 Venice Biennale

34 (­) Karlheinz & Agnes Essl: Viennese collectors who built their own foundation to house their collection of contemporary art

35 (­) Sigmar Polke: German artist currently the subject of a major show at Tate Modern

36 (­) Brett Gorvey: In charge of the major sales of post-war art at Christie's, New York. Also a respected writer

37 (­) Rafael Vinoly: Uruguay-born, New York-based architect who was a finalist in the competition to rebuild ground zero

38 (­) Jeffrey Deitch: New York dealer whose two galleries dominate the downtown art scene

39 (­) Gavin Brown: notoriously impolite Croydon-bred gallerist now based in New York

40 (­) Louise Bourgeois: Tate Modern's inaugural turbine hall artist who is still working at 92

41 (59) Gerard Goodrow: director of the modern and contemporary art fair in Cologne

42 (32) Norman Rosenthal: hugely influential exhibitions secretary at the Royal Academy, London

43 (­) Mick Flick: Mercedes car factory heir whose $300m art collection of contemporary works will go on public display next year

44 (78) Matthew Marks: New York gallerist who represents Nan Goldin and Andreas Gursky

45 (­) Alanna Heiss: promoter of minimalist and conceptual art

46 (15) Bernard Arnault: a notable private collector

47 (­) Yvon Lambert: a French dealer now opening a new gallery in New York

48 (24) Jeff Koons: the artist, above, whose giant sculptures reveal a strong sense of humour

49 (62) Damien Hirst: British artist still intent on shocking

50 (­) Gil Perez: the doorman at Christie's headquarters