#PermanentRetweet: Immortalise your 140-character musings in wood or metal

'Preserve your favourite tweet for all time as a physical artefact', says branding pro Brian Thompson

Antonia Molloy
Thursday 03 April 2014 14:11
An example of a #PermanentRetweet
An example of a #PermanentRetweet

However digitalised your world has become, sometimes you just need something a bit more concrete.

And now you can immortalise your favourite tweets through the timeworn mediums of wood and metal.

That’s right – no more scrolling through the eons of cyberspace to locate that 140-character nugget of wisdom that you favorited, retweeted or even composed yourself. With the help of #PermanentRetweet you can have it right in front of you - forever.

The initiative was launched on 1 April by branding pro Brian Thompson and allows people to “preserve your favourite tweet for all time as a physical artefact”.

Despite being announced on April Fools’ Day, the project is not a prank. “I'm really making #PermanentRetweet a thing,” Mr Thompson, of Austin, Texas, tweeted.

Mr Thompson, whose studio is called Brand Writer, told Yahoo! that his wife inspired the venture: “It was originally inspired by my wife’s frustration with how distracted I get by Twitter, as she put it ‘looking at your phone instead of being here in the real world with us.’ ”

Consumers can have their chosen tweet lasered onto either wood or metal at a cost of $20 (£12) or $25 (£15) respectively.

For those people who order copies of tweets that they have not authored themselves, Mr Thompson said he will give two-thirds of the purchase price to the original tweeter.

On Twitter users expressed mixed reactions. Responding positively, @Bee_Rigid said: I like the idea that my thoughts are important enough to be etched in metal.”

And @marshallwright tweeted: “Love this! Turn your best tweet into the work of art it truly is.”

But others were more sceptical. @LizzVJLG simply asked: “Why.” And @AlleyCat_37 said: Is this #PermanentRetweet real.... what is life.”

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