What to shop in FitFlop's end of season sale

Get up to 70% off stylish and comfortable shoes specially created in collaboration with biomechanists

With the end of the festive period comes the inevitable flurry of the January sales – and you’re not alone if you find the whole thing overwhelming. Navigating hundreds of discounted items can make even the most dedicated of shoppers disoriented, confused as to whether they’re even getting a good deal or not.

That’s why you should check out these 10 sale items from FitFlop, the innovative footwear brand pioneering stylish but comfortable shoes created in collaboration with biomechanists. Whether you're after stylish versatile boots to amp up your winter wardrobe or looking for some comfy sandals ahead of your next holiday, you’ll find up to 70% off these ten styles…

Heda Chain Toe-Thongs

Just because we’re in the depths of winter doesn’t mean it’s not a good idea to get prepared for the warmer months, especially when you can make a great saving. These sporty flip-flops boast supercushioned Microwobbleboard technology in the midsole to help keep you ultra-comfortable.

£20 (was £70), buy now

Allegro Leather Ballerinas

These chic leather ballerina pumps strike a careful balance between sophisticated glam and daytime effortlessness. Plus wearers can enjoy the practicality of a durable slip-resistant outsole, an anatomically contoured footbed and the "bouncy" cushioning of FitFlop’s Dynamicush technology.

£28 (was £80), buy now

Signey Mixte Leather Ankle Boots – black

As well as ergonomically designed Supercomff technology to ensure underfoot comfort, these Signey Mixte leather and suede ankle boots feature slip-resistant rubber pods.

£49 (was £135), buy now

Signey Mixte Leather Ankle Boots – brown

If you’re steering away from black, Signey Mixte Leather Ankle Boots also come in chocolate brown. The soft, flat cushioning at the forefoot increases foot-to-midsole contact to help reduce underfoot pressure.

£49 (was £135), buy now

Laila Double Buckle Ankle Boots

Not only do the Laila boots feature Supercomff technology, but the statement buckles and smooth leather make them an eye-catching yet versatile addition to any wardrobe.

£60 (£130), buy now

Rally Scallop Leather Sneakers

For an all-rounder you can wear across seasons, choose the Rally Scallop sneakers. The tennis-style shoes, with engineered flex lines and slip-resistant rubber pods, can be dressed up and down. Result!

£45 (was £85), buy now

Cova Weave Leather Closed-Toe Sandals

With two independent lightweight midsole layers and an anatomically contoured footbed, your feet will thank you for these summery closed-toe sandals.

£30 (was £100), buy now

Chai Leather Chelsea Boots

There’s no denying that Chelsea boots are a sartorial staple, and this pair – with ergonomic Supercomff midsoles and stretchy side panels – are comfortable too.

£60 (was £120), buy now

Mimie Shearling Ankle Boots

Few materials are as cosy as shearling, so what better way to keep snug this winter than wearing some boots trimmed with it? The soft cushioning at the forefoot helps to diffuse pressure.

£49 (was £145), buy now

Nyssa Suede and Shearling Ankle Boots

If you’re looking for some go-to winter boots, these Nyssa Suede and Shearling ankle boots have plenty to offer, including three levels of targeted cushioning.

£49 (was £155), buy now

Don't miss out on FitFlop's end of season sale – discover more great deals at fitflop.com*

*Discount on lines listed at www.fitflop.com/uk/en/shop/womens-sale-uk and excludes WonderWellys and clearance lines and for a limited time – FitFlop reserve the right to terminate without notice. While stocks last. Available on fitflop.com only.