Map of middle-class London reveals zones where only the super-rich can afford to buy property

The middle classes are moving further out of central London

Kashmira Gander
Tuesday 24 March 2015 19:17
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Cranes and building work dominate the skyline on October 24, 2013 in London, England. Reports of recent figures show that London is bucking the national trend, with economic growth continuing after the 2008 crash.
Cranes and building work dominate the skyline on October 24, 2013 in London, England. Reports of recent figures show that London is bucking the national trend, with economic growth continuing after the 2008 crash.

It seems a week doesn’t go by without a news story shaming landlords for advertising box rooms in the capital at eye-watering prices.

As if this wasn't proof enough of a housing crisis in London, new research has confirmed that the capital’s centre is now unaffordable to all but the super-rich.

A map by Savills, with red showing the central market, blue for the established market, and yellow for the emerging market.

All three coloured zones in the map above have seen prices double over the last 10 years. Property prices in central London have risen the most by as much as 180 per cent - meaning only the top 1 per cent of earners have deep enough pockets to live there.

Lucian Cook, head of residential research at Savills who conducted the study, told The Telegraph that despite the average price of more than £1.6million, around a fifth of buyers do not need mortgages at all.

Cook added that house prices in traditional and emerging middle-class areas reflect how houses are now heavily mortgaged.

“To borrow 75 per cent of the purchase price in central London on four times earnings,” said Cook, “you would need a household income of £306,000.”

The study also revealed that the middle-classes are moving out of areas such as Kensington and Chelsea to Clapham, Chiswick, Raynes Parks and Kilburn.

Meanwhile, Herne Hill and Kensal Rise have become “nappy valleys” where parents are opting to live.

The research also painted an interesting picture of emerging markets. Area such as Thameside, Putney, Roehampton and Earlsfield, Raynes Park to Merton Park and Spitalfields to Stoke Newington appeal to buyers working in the generally more highly paid financial and insurance industries, but they are being outnumbered by those in the professional, scientific and technical services group.

By contrast in areas like Ealing & Acton, Kilburn to Cricklewood and Dulwich to Herne Hill those employed in these groups are very much in the minority compared to both the professionals and techies.

Meanwhile in Finchley & Mill Hill – a much more diverse affluent suburban market - is not particularly driven by any of these groups.

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