The Insider: How to discover emerging designers

By Kate Burt
Sunday 20 February 2011 01:00

I felt a thrill when two designers I had bought from on eBay were later snapped up by Habitat and Elle Deco: spotting talent before it hits the mainstream could find you a bargain from the next Tom Dixon, or simply something unique. But where are these upstarts hiding?

Cast your net wide

Discover fresh designers (and discounts) at online shops showcasing new talent. I love our and Or do your own filtering at

The chosen few

The Design Museum's "Designers in Residence" programme nurtures just five or so budding hotshots annually. Names are on its website; watch 'em. Last year's Giles Miller (Farm Designs) has already been commissioned by Stella McCartney.

Hit the shows

September's London Design Festival (londondesignfestival. com) is vast, while Habitat scouts at July's newdesigners. com (the cream of new graduates). Also, stalk their websites for names (New Designers' "One Year On" particularly).

Feel the passion

And what to look for? "A passionate designer who knows their materials and influences," says the Inchbald School of Design's Alan Hughes. His current tip is Morven Strachan, a New Designers textile winner.

Blog on

PR agency Camron does all the biggies (Anouska Hempel, Liberty, B&B Italia...); for breaking design news (and names) they read and – and I love

Follow the leaders

Twitter-savvy? Poach tweeters followed by shops or mags whose style you like and turn your feed into an insider's crib sheet.

Find Kate's blog on affordable interiors at

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