To understand the interest in the NFL Draft, you have to get inside the mind of a sports fan.
In Britain, the burgeoning eyeball economy of the internet has seen transfer news take on a whole new level of importance, with clubs and media companies (spot the difference, in some cases) pouncing on the surges of interest that brings.
Transfers get supporters excited because they feed the eternal hope of the sports fan, the thought that your team can always get better and might be just one signing away from salvation or – whisper it quietly – glory.
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