Spongebob SquarePants car loses SpongeBob SquarePants 400 after getting stuck on SpongeBob SquarePants logo

Corporate branding gone kaleidoscopic

The overbearing nature of sports branding was skewered perfectly on Saturday night at the SpongeBob SquarePants 400 NASCAR race held at the Kansas Speedway.

David Ragan's SpongeBob-emblazoned car slid off the track on lap 119, coming to rest on the similarly lurid SpongeBob logo that sits in the middle of the SpongeBob-named race.

Racing, being it NASCAR or Formula, has about the highest level of corporate branding of all sports, with every inch of space shot by the TV cameras being plastered with logos.

Ragan was forced to restart the race in 40th position, but SpongeBob didn't look too pissed about it:

@MWRteam