They say that women look more attractive when they're confident, so Benefit Cosmetics, together with Look Good, Feel Better, took this belief to join forces and empower women with cancer with this year's Bold is Beautiful project.
The beauty giant and the UK charity host beauty workshops in London guiding women to look after their skin through the challenging stages of chemotherapy, such as is hair loss, alongside eyebrows and eyelashes, aiming to help women stay positive.
“It’s nice to feel human again,” said workshop’s beneficiary Brenda. “We’re not doing something for the illness, we’re doing something for ourselves.”
Ambassador of the campaign, British actress, singer and musician, Denise van Outen, said: “I’m so excited to be leading the Benefit Cosmetics Bold Is Beautiful march this year. The campaign supports two amazing charities which are close to my heart. Both Look Good Feel Better and Refuge are all about empowering women and I'm proud to be involved and help raise vital money needed.”
In order to raise more funds and awareness Van Outen led a march on 8th May, which saw hundreds of supporters walking on the streets of London.
For the month of May supporters are booking Benefit's brow wax services, as all profits will be donated to two UK charities: Look Good Feel Better and Refuge (plus, customers receive a complimentary Gimme Brow product worth £18.50).
The Look Good Feel Better Workshop at the Macmillan Cancer Centre, University College Hospital.
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