BBC reveals plans to target adults with Bluey ‘lifestyle brand’ for all ages
Bluey to be made into a ‘lifestyle brand’ by BBC
- The BBC has announced plans to transform its popular children's TV show, Bluey, into an all-encompassing 'lifestyle brand' targeting all age groups.
- The Emmy-winning Australian cartoon has already generated significant retail success, contributing to BBC Studios' record £2.16bn in commercial sales last year.
- Suzy Raia, head of global consumer products at BBC Studios, stated the aim is to make Bluey a 'generation-defining brand' and expand into the 'adult space'.
- Bluey's global popularity is evident, being the most-watched show across all genres in the US in 2024, with over 1 billion music streams and 21 million social media subscribers.
- There is already a immersive theatre production, Bluey's World, and a feature film, Bluey the Movie, set for release in 2027.