Cracker Barrel is launching new menu items as it continues to reel from logo backlash
Cracker Barrel makes new addition amid fallout from logo change
- Cracker Barrel has launched a "New For Fall Menu" as the company continues its rebrand.
- The restaurant chain reversed its decision to change its logo following significant backlash from conservatives, who accused the company of "going woke."
- The proposed logo alteration, which would have replaced the traditional "Uncle Herschel" design, drew widespread criticism online.
- Prominent figures, including Donald Trump Jr. and Donald Trump, publicly criticised the planned logo change, adding to the pressure on the company.
- After a drop in stock value and public outcry, Cracker Barrel announced it would retain its original "Old Timer" logo, stating it had listened to customer feedback.