New tourism project digitises the sounds of Northern Ireland
The country using ASMR to attract more tourists
- Tourism NI has launched a new digital ASMR (autonomous sensory meridian response) project called "Giant Awakening" to promote Northern Ireland.
- The project captures soothing sounds from various iconic locations across the region, including the Giant’s Causeway, Belfast’s St George’s Market, and Londonderry’s Halloween celebrations.
- The initiative aims to aid relaxation for listeners and encourage people to visit or travel within Northern Ireland, particularly during autumn.
- Therapeutic sound practitioner Tessa Ann Greer and narrator Alana Kerr Collins contributed to the production, which is available on platforms such as Spotify and YouTube.
- "Giant Awakening" showcases a diverse range of unique sounds, from major tourist attractions to natural environments, highlighting the breadth of experiences available in Northern Ireland.