Gwyneth Paltrow’s Goop has struggled to make consistent profits, new book claims
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A new biography by Amy Odell claims Gwyneth Paltrow's Goop healthcare and wellness brand has a “chaotic and sometimes toxic” workplace culture.
The book alleges Goop has struggled with sustained profitability, attributing this to Paltrow's “impatience and perfectionism” and a lack of clear business strategy.
Within the last two years, Goop reportedly lost at least 140 employees, including its chief financial, technology, revenue, and content officers.
Odell states that many former employees were hesitant to speak about Paltrow, with some having signed non-disclosure agreements.
The biography also details Paltrow's alleged rude behavior towards high-profile individuals, including former partners Brad Pitt and Ben Affleck, and distancing from Madonna.