HBO makes major U-turn on Max after just two years
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HBO to change the name of Max streaming service again
- Warner Bros. Discovery is reverting its streaming service's name from Max back to HBO Max.
- This comes after the company rebranded from HBO Max to Max in 2023, aiming to encompass a broader range of content beyond HBO's prestige programming.
- The decision to reinstate "HBO" in the name reflects a renewed focus on high-quality content, emphasising the brand's association with acclaimed series like "Succession" and "The Last of Us."
- CEO David Zaslav stated the company's strategy is to prioritise quality over quantity, aiming to deliver the best stories rather than overwhelming viewers with volume.
- This rebranding signals a shift in strategy, emphasising HBO Max's unique identity and commitment to premium content for both adult and family audiences.