HBO Max is increasing its prices. Here’s what we know
Related: Max is Going Back to HBO Max… Again
Warner Bros. Discovery has announced price increases across all HBO Max subscription tiers.
The basic plan with adverts will rise by $1 to $10.99 monthly, the standard ad-free plan by $1.50 to $18.49 monthly, and the premium plan by $2 to $22.99 monthly.
New customers will face the increased prices immediately, while existing monthly subscribers will see changes from their next billing date on or after 20 November.
The price adjustments follow comments from CEO David Zaslav, who stated HBO Max was “underpriced” and justified the increase by the service's quality.
These hikes occur amidst similar price increases from other streaming services like Disney+, Netflix, and Peacock, and against a backdrop of ongoing inflation in the US.