New I’m A Celebrity twist leaves camp split as ‘rivalries’ revealed
I’m A Celeb contestants pitted against eachother in shock new format
- I'm A Celebrity...Get Me Out Of Here! introduced a new 'rivals' format, pitting contestants against each other in head-to-head Bushtucker Trials.
- Public-voted pairings competed in challenges involving pig brains, fish guts, and offal, determining who would go to 'Win City' or 'Doomsville'.
- Lisa Riley, Vogue Williams, Jack Osbourne, Ruby Wax, Alex Scott, and Morgan Burtwistle (Angryginge) emerged victorious, securing their places in the revamped 'Win City'.
- Martin Kemp, Kelly Brook, Eddie Kadi, Tom Read Wilson, Shona McGarty, and Aitch were sent to 'Doomsville', a bleak camp with meagre rations and basic sleeping arrangements.
- Tom Read Wilson became emotional upon arriving in 'Doomsville', while campmates were informed they would face their rivals again in future challenges.