He delivered a rendition of 'Yukon' from his Grammy-nominated 2025 album, 'Swag,' using the performance to promote his recently launched fashion brand.
Bieber, who launched Skylrk in January selling high-end basics, was nominated for four Grammy awards but did not win Album of the Year, which went to Bad Bunny.
His album Swag, his first full-length release since 2021, was inspired by his devotion as a husband and father, offering a more personal and reflective sound.
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