Martha Stewart sparks controversy with radical bagel method
Martha Stewart becomes latest face of American Eagle
Martha Stewart sparked controversy after sharing a "radical" method for eating a bagel on Instagram.
The 84-year-old entrepreneur detailed a technique, taught by her daughter Alexis Stewart, which involves breaking a bagel half into small pieces before adding cream cheese.
Many social media users criticised the approach, labelling it "unhinged" and "boomer diet culture."
Commenters urged Stewart to "eat the bagel" and "repent for your sins" in response to her post.
Stewart later edited her Instagram caption to suggest the post was a joke, asking, "CAN'T ANYONE TAKE A JOKE?????? YIKES!!!!!!!!!!!!!!!!!!!!!!!!?!!!!"