Two Oscar winners sign deals with AI audio company
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AI audio company ElevenLabs has secured deals with actors Matthew McConaughey and Michael Caine to create licensed synthetic versions of their voices for commercial applications.
The company launched its "Iconic Voice Marketplace" in San Francisco, enabling brands and creators to request ethical, licensed use of celebrity and historical voices.
This initiative aims to establish new standards for responsible AI voice technology, ensuring explicit consent, transparency, and fair compensation for all rights holders.
Michael Caine's voice will be accessible via ElevenReader and the marketplace, while Matthew McConaughey will utilise the technology for a Spanish-language audio edition of his newsletter.
The marketplace will also feature voices from a curated list of other iconic figures, both contemporary and historical, addressing industry concerns about AI's impact on intellectual property.