The age group seeing a spike in National Trust memberships
Why Gen Z can’t get enough of National Trust sites
- The National Trust has reported a 39 per cent year-on-year increase in membership sign-ups among 18- to 25-year-olds.
- More than 40,000 young people joined between March 2024 and February 2025, with initial insights indicating a further 16 per cent rise in the current financial year.
- The charity attributes this growth to young people's strong interest in history and heritage, alongside the recognised physical and mental health benefits of spending time in nature.
- This surge in young members contrasts with a slight fall in overall membership numbers, though paying visitors to its sites increased by 5 per cent.
- The National Trust is actively working to meet the needs of younger audiences, including establishing the Re-Generation Challenge Group as a youth network.