Netflix partners with NASA as space agency looks to boost rocket launch viewership
Netflix wants to stream rocket launches now
- Netflix and NASA have announced a partnership to livestream NASA+ programming on the streaming platform, beginning this summer.
- The collaboration will feature content such as rocket launches, astronaut spacewalks, mission coverage, and live views of Earth from the International Space Station.
- NASA aims to leverage Netflix's global audience of over 700 million to share its space exploration story with a broader public.
- The NASA+ streams will not be exclusive to Netflix and will continue to be available for free on the NASA app and NASA.gov.
- This venture marks Netflix's continued expansion into live event coverage, following previous experiences with a boxing match and NFL games, and reported interest in Formula 1 broadcast rights.