Sony sees profits soar thanks to massive success of Demon Slayer anime film
Japanese company experiences huge surge thanks to record-breaking animated film
- Japanese electronics and entertainment giant Sony reported a 7 per cent increase in profit for the July-September quarter, reaching 311 billion yen (£1.6 billion).
- The company subsequently raised its full-year profit forecast to 1.05 trillion yen (£5.6 billion) for the fiscal year ending in March.
- This significant financial growth was largely attributed to the robust performance of the anime film Demon Slayer, which became the highest-grossing anime film worldwide and the biggest Japanese film of all time.
- Favourable results from Sony’s streaming services, music business, computer chips division, and mobile phone sensors also contributed to the positive figures.
- Although tariffs imposed by Donald Trump affected operating income by 30 billion yen (£160 million), this negative impact was largely offset by the strong revenue generated by Demon Slayer.