Super Bowl ads aren’t cheap. Here’s what they cost in 2026
Super Bowl ad prices hit record high
- Super Bowl commercials are a major attraction, with NBC having sold out its ad inventory by September due to the game's massive viewership.
- This year's 30-second ad slots cost $8 million, with some brands paying up to $10 million for premium spots – a new high.
- Celebrities such as Adrien Brody, Sabrina Carpenter, Andy Samberg, and Elle Fanning feature in early-released advertisements.
- A significant portion of this year's ads will come from the technology, pharmaceutical, and wellness sectors.
- Super Bowl LX will be broadcast on NBC and streamed across multiple platforms, including Peacock, where 10 per cent of commercials were sold at a discounted rate.
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