The conservative-leaning event garnered an average of four to five million viewers during its 25-minute broadcast, with peak viewership estimated between 5.7 and 6.2 million.
This viewership was significantly lower than Bad Bunny's Super Bowl halftime show, which is projected to have attracted around 128 million viewers, making it one of the most-watched in history.
Turning Point USA announced its show last October amid conservative criticism of Bad Bunny, who has been a vocal critic of US president Donald Trump and ICE.
Despite criticism from Trump, a YouGov America survey revealed that 35 per cent of respondents preferred Bad Bunny's show compared to 28 per cent for the Kid Rock-headlined event.
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