Apple TV+ changes its name
Major streaming service to change its name in huge re-brand
- Apple's streaming service, AppleTV+, is being rebranded and will now be known simply as "Apple TV".
- The new name is identical to Apple's existing streaming hardware device, which is also called Apple TV.
- The change was announced in a press release detailing an upcoming F1 film set to launch on the service in December.
- This rebrand means there are now three distinct products sharing the "Apple TV" name: the streaming service, the physical streaming puck, and the Apple TV app.
- Apple has not indicated any plans to rename or discontinue its other "Apple TV" products, nor are other services like Fitness+ or News+ changing their branding.