Spain’s Balearic Islands to cut ties with influencers in bid to stop ‘selfie tourism’
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Spanish islands beg tour operators not to promote secluded cove
- The Balearic Islands local authority is asking that media outlets and tour operators stop promoting Caló des Moro, a small cove in Mallorca.
- The small cove saw 4,000 visitors daily last summer after being featured in influencer content.
- Its capacity is only around 100 people.
- The influencer campaign, initially intended to divert tourists to less-known areas, backfired by causing overcrowding in remote and protected locations.
- The local authority has removed images of the cove from its website and will stop using social media influencers to promote tourism.