Beyond Meat could be beyond saving! Questions swirl about company’s future after financial struggles
Beyond Meat continues to experience a decline in sales and consumers
- Beyond Meat reported significant financial difficulties in the second quarter of 2025, with a continued decline in sales and consumer numbers.
- The company's net revenues dropped by 19 percent to $75 million, alongside a net loss of $29.2 million and an operating loss of $34.9 million.
- CEO Ethan Brown expressed disappointment, citing ongoing softness in the plant-based meat category, particularly in US retail and international foodservice markets.
- Analysts attribute the decline to US consumers favoring cheaper animal products and increasing concerns about processed foods, which has reduced demand for Beyond Meat's products.
- In response, Beyond Meat is implementing cost-reduction measures, including laying off 44 employees in North America, expecting to save $5 million to $6 million in compensation expenses over the next year.