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England’s ‘most beautiful village’ launches overtourism crackdown

Visitors cross the Swan Bridge in Bibury, Gloucestershire
Visitors cross the Swan Bridge in Bibury, Gloucestershire (Ben Birchall/PA Wire)
  • Bibury, a picturesque village in the Cotswolds, is considering banning coaches due to an overwhelming influx of tourists.
  • Up to 20,000 visitors and 50 coaches arrive daily, disrupting the lives of the 700 residents.
  • The surge in tourism is attributed to social media influencers promoting the village, which artist William Morris described as the “most beautiful village in England”.
  • Initial measures include altering coach parking to prevent congestion near Swan Bridge, after residents described angry and sometimes violent confrontations over parking spaces.
  • Further plans involve restricting coach access, promoting alternative transportation, and potentially implementing weight restrictions.
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