Disney announces merger of two of its streaming platforms
Inside Disney Taking Full Control of Hulu
Disney plans to fully integrate Hulu into the Disney+ app by 2026, marking the end of Hulu’s era as a standalone streaming platform.
Walt Disney Company CEO Bob Iger announced the merger, stating it will create a unified app experience, improve user experience, and boost ad revenue.
Users will be able to access Hulu content directly within the Disney+ app, whether through a bundled subscription or by linking their standalone Hulu subscription.
Disney also revealed an enhanced ESPN app launching on August 21, available in a bundle with Disney+ and Hulu for $29.99 per month.
The company reported increased profits, driven by 2.6 million new streaming subscribers and robust US theme park sales, with combined Disney+ and Hulu subscribers reaching 183 million.