Dubai chocolate TikTok trend triggers international pistachio shortage and price hikes
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TikTok trend blamed for global pistachio shortage
- The viral popularity of Dubai chocolate, a milk chocolate bar stuffed with pistachio cream and shredded pastry, has led to a global pistachio shortage.
- The chocolate bar, created by boutique Emirati chocolatier FIX, gained international attention after a TikTok video garnered more than 120 million views.
- This surge in demand, coupled with a poor US pistachio harvest last year, has caused pistachio prices to increase significantly.
- Major chocolate brands like Lindt and Läderach created their own versions of the Dubai chocolate, further contributing to the shortage.
- Some retailers have resorted to limiting purchases per customer due to the high demand and limited supply.