Los Angeles’ glitzy grocer Erewhon is coming to New York City - and it’ll cost $43K just to walk through the door
Luxury grocery store known for its $20 smoothies to open in New York City
- Erewhon, the luxury grocery chain famed for its expensive smoothies, is set to open its first East Coast outlet in New York City.
- The new mini-store will be located within Kith Ivy, an exclusive, members-only wellness club in the West Village.
- Membership to Kith Ivy carries a significant cost, including a $36,000 initiation fee and a $7,000 annual payment.
- Non-members will still be able to purchase Erewhon products, such as their smoothies, through third-party delivery applications.
- The development of Kith Ivy has faced protests from local West Village residents concerned about potential noise and disruption.