Facebook and Instagram to become ad-free in UK – but there’s a catch
Meta unveils ad-free Facebook and Instagram for UK users
- Meta is introducing an ad-free subscription option for Facebook and Instagram users aged 18 and over in the UK.
- The service will cost £2.99 per month when accessed via web browsers, or £3.99 monthly on Apple iOS or Android mobile systems for the initial account.
- Users will still have the choice to continue using Facebook and Instagram for free, which will include personalised advertisements.
- This change is a direct response to regulatory guidance from the Information Commissioner’s Office (ICO) and follows a legal agreement concerning data privacy.
- The ICO has welcomed Meta's decision, stating it aligns with UK law by requiring user consent for the use of personal information to target ads.