The beauty brand stated that Mustafa “displayed behavior that does not align with our values” during a livestream last week.
The controversy arose when Mustafa was seen laughing with her boyfriend after a racial slur was directed at her co-star Olandria Carthen by an unknown caller.
Huda Beauty has removed all content related to Mustafa from its platforms, citing a lack of seriousness around the issue and the offense caused to its community.
Carthen publicly condemned racism and called for accountability, while Mustafa initially downplayed the incident before issuing an apology for her “inappropriate” reaction.