The hidden costs of your digital storage – and how to clean it up
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Why you’re always running out of cloud storage, and how to fix it
- Digital storage costs are increasing as users subscribe to multiple cloud services like iCloud, Google Drive, and Dropbox to store growing amounts of data.
- This data accumulation is driven by factors such as photos, videos, unused apps, and the rise of AI and large language models.
- The environmental impact of data storage is significant, with data centres consuming vast amounts of energy and water for powering and cooling servers, contributing to carbon emissions exceeding the aviation industry.
- Experts predict a "data doomsday" scenario where electricity demand from data could surpass global production by 2033 if current trends continue.
- Individuals can mitigate their impact by regularly deleting unnecessary files, optimising image formats, controlling app backups, and being mindful of data consumption habits.