Instagram to overhaul app as number of users pass 3 billion
Instagram set for app changes despite criticism
- Instagram has reached 3 billion monthly active users, making it the third Meta platform to achieve this milestone, following Facebook and WhatsApp.
- Meta CEO Mark Zuckerberg announced the user growth, which occurred eight months after Facebook hit the same figure.
- The social media app is undergoing a significant overhaul to its home screen, which will now prioritise Reels and direct messages (DMs).
- Instagram Head Adam Mosseri stated that these changes are specifically designed to encourage further user growth and engagement on the platform.
- The app has previously faced criticism from some users, including high-profile figures like Kim Kardashian and Kylie Jenner, for shifting its focus from photo-sharing to video content.