McVitie’s issues biscuit museum with warning over long-running Jaffa Cake debate
McVitie’s issues ‘warning’ to museum over biscuit or cake debate
- McVitie's has issued a warning to London's Peek Freans Museum, also known as the UK's top biscuit museum, regarding its classification of Jaffa Cakes.
- The museum had recently unveiled an exhibition dedicated to McVitie's Jaffa Cakes.
- McVitie's firmly maintains that Jaffa Cakes are cakes, not biscuits, despite often being found in the biscuit aisle of supermarkets.
- In a letter to the museum, McVitie's explained that cakes harden when stale, while biscuits go soft, proving Jaffa Cakes are indeed cakes.
- The Jaffa Cake exhibition has been temporarily removed, and the museum's curator is hoping to reach an agreement with McVitie's for a long-term solution.