Jamie Oliver says being ‘thick’ led to him losing his restaurant empire as he got the ‘basics wrong’
Jamie Oliver reveals the main reason why his restaurant business collapsed
- Jamie Oliver has attributed the collapse of his restaurant empire to being "conceptually thick" and "getting the basics wrong".
- Speaking on Davina McCall’s Begin Again podcast, the TV chef explained his inability to grasp numbers contributed to the failure.
- In 2019, 22 of his Jamie's Italian restaurants closed, resulting in the loss of 1,000 jobs.
- Oliver said that while they excelled at the complex aspects of the business, they ultimately failed on fundamental principles.
- Watch the video in full above.