Pop Mart looks to turn Labubu’s viral fame into Disney-style theme park empire
A Labubu theme park could be on the way
- Pop Mart plans to transform its popular Labubu doll into an entertainment franchise.
- The Chinese toy maker has drawn inspiration from Disney's long-term intellectual property strategy.
- The company intends to expand Labubu beyond toy sales through animation, theme parks, content collaborations, and merchandise.
- Labubu's global appeal has led to a nearly 200 per cent increase in Pop Mart's shares this year, with the character generating almost 35 per cent of the company's first-half revenues in 2025.
- The success of Labubu has also boosted sales for other Pop Mart characters like Skullpanda, Molly, and Crybaby, each surpassing 1bn yuan in first-half sales.