Mastercard's Johan Gerber advises consumers to be diligent and pause to question unusual offers to protect their finances.
Mr Gerber acknowledges the difficulty of pausing in a fast-paced world but suggests extra confirmation steps for transactions to ensure company protection.
Ofcom now requires phone providers to block international calls that imitate UK numbers to combat “number spoofing”.
Families are advised to create a safe word to verify identity due to scams like impersonation texts or AI-generated voice calls, and businesses should invest in cyber security and collaboration.