Meghan Markle reveals plans to ‘step back’ and ‘assess’ As Ever brand before relaunching more products
Meghan won’t restock cult As Ever jam anytime soon
- Meghan Markle's As Ever brand, which launched in April, will not be immediately restocked as she plans to reassess the brand's direction.
- Products such as jam, honey and herbal teas sold out in less than an hour earlier this year.
- However, the Duchess of Sussex says she intends to take a "step back" to analyse data from the initial launch to determine the future focus of As Ever.
- Potential new products are slated for announcement in the first quarter of 2026.
- Meghan expressed interest in exploring the hospitality aspect of As Ever, as well as fashion.