Meta launches new Ray-Ban smart glasses in step towards ‘superintelligence’
- Meta Platforms launched its first consumer-ready smart glasses with a built-in display, the Meta Ray-Ban Display, priced from $799 and available from 30 September.
- CEO Mark Zuckerberg presented the glasses as a step towards 'personal superintelligence', allowing users to access AI capabilities while remaining present.
- The new Display glasses feature a small digital display for notifications and include a wristband controller for gesture commands, despite some demo issues during the launch.
- Meta also introduced Oakley Vanguard glasses for athletes at $499, integrating with fitness platforms, and updated its existing Ray-Ban line with improved battery life and camera.
- Analysts view the Display glasses as a step towards Meta's planned 2027 'Orion' project, but suggest software improvements are needed for wider consumer adoption.